Request for proposals: Dangerous by Design graphics

Smart Growth America is seeking an experienced professional to produce graphics and illustrations demonstrating street design changes that improve safety for people walking, biking, and rolling. Please submit proposals to Heidi Simon, Director of Thriving Communities ([email protected]) by April 18, 2024.

Overview and Scope

Smart Growth America is in the process of developing its 2024 edition of Dangerous by Design, a cornerstone report on pedestrian safety. As part of the report and related materials, Smart Growth America would like to include illustrations of street design interventions that have proven to have a positive impact on the safety of people walking, biking, and rolling. These graphics will be used to support the written data and analysis as we call on communities to make changes that can help address the pedestrian safety crisis.

SGA is seeking an individual or firm with experience in illustrations to work with the report drafters to find ways to graphically demonstrate the positive impact specific street design changes can have on communities in various contexts and settings. These illustrations are expected to be used alongside text and as stand-alone images.

Desired final product

Smart Growth America will work with the selected contractor to produce the illustrations including identifying the interventions and environments they should be displayed in. The illustrations will be primarily viewed online and should be expected to include any alt-text or other ADA accessibility best practices for images.

Coordination with Smart Growth America

Smart Growth America will host a kick-off call with the contractor to discuss the street design interventions and environments to be used in the illustrations. The contractor will also receive an embargoed copy of the forthcoming Dangerous by Design data and any available analysis drafted at that point. SGA can also provide photographs, examples of street design interventions in use, and other materials as requested and as they are available. Creative direction in the design and overall product will be the responsibility of the contractor, along with input and feedback provided by staff at Smart Growth America.


Up to $10,000 is budgeted for this contract. Cost will be considered as part of the proposal assessment. We do not expect to need travel or other reimbursements for this contract. Budget should note the number of rounds of review and the number of illustrations included with the cost.

Proposal requirements

Proposals should be succinct and include the following:

  • A short one- or half-page letter describing your approach and interest in the project.
  • A draft budget for the project.
  • Some samples of recent work relevant to this project’s scope.

Please submit proposals to Heidi Simon, Director of Thriving Communities ([email protected]), by April 18, 2024, at 5:00 p.m. Eastern Time.

Desired Qualifications

  • A proven ability to develop visually compelling illustrations to convey technical information
  • Experience in crafting or supporting a narrative with visual components


Proposals are due by April 18, 2024, at 5 p.m., and work will be expected to start quickly. Final illustrations will need to be delivered to Smart Growth America no later than May 10, 2024.

About SGA

Smart Growth America (SGA) is a national non-profit organization that is dedicated to advancing equitable, sustainable land use, development, and transportation. The organization empowers communities through technical assistance, advocacy, and thought leadership to create livable places, healthy people, and shared prosperity. We work with elected officials at all levels, real estate developers, chambers of commerce, transportation, and urban planning professionals, and residents to improve everyday life for people across the country through better development.

About the National Complete Streets Coalition

The National Complete Streets Coalition, a program of Smart Growth America, is a non-profit, non-partisan alliance of public organizations, professionals, and advocates committed to the development and implementation of Complete Streets policies and practices.



Complete Streets