Request for proposals: Event Videography & Photography

Smart Growth America is seeking an experienced professional or team of professionals to use photography and videography to capture an upcoming event on May 21-22. Please submit proposals to Dustin Robertson, Program Manager of Thriving Communities ([email protected]) by April 29, 2024.

Scope of Services

Smart Growth America (SGA) is bringing together Complete Streets champions including past program participants and national partners for a two-day convening in May 2024. The convening will build on the momentum of local actions and further the Complete Streets movement through peer learning, sharing best practices and success stories, building networks, and expanding capacity to implement key Complete Streets concepts. As part of this, the organization is seeking an individual or a small company that has experience in photography and videography to capture the event and perspectives of attendees.

The selected contractor must demonstrate experience in capturing events through photographs and video as well as producing short narrative videos and other edited assets from the content captured. Filming and photography will take place on the first day of the event, May 21st in Washington, DC.

Desired final product

Smart Growth America is seeking photographs and a video compilation from the event. Ideally, these would take the formats below. Any deviation from these should be noted in the proposal submitted to SGA. Due to the budget and scope, SGA would prefer to see proposals for a single individual or small team to provide both deliverables.

Deliverable #1: One 3-5 minute video using interviews and visuals from the event to highlight the successes and challenges of working to create healthy, prosperous, and resilient communities through Complete Streets efforts.

The video team will be expected to capture b-roll of the event throughout the day on May 21st from 8:00 AM to 3:00 PM and conduct interviews with attendees on the evening of May 21st from 4:00 to 5:30 PM. SGA will work with the selected contractor to set the schedule and questions for interviews.
The final product should be delivered to SGA both in 9×16 and 16×9 formats and include any necessary captioning.

Deliverable #2: Take photographs of the full-day event on May 21st, 2024. It is expected that at least one photographer will be at the event throughout the day to capture the event including workshops, keynote speakers, and candid photos of attendees. Final photographs should include both portrait and landscape oriented options.


The selected applicant will need to coordinate their own travel to and from Washington, DC for the event on May 21 and include all travel costs in their budget. Budget is a consideration in the review of proposals.

Coordination with Smart Growth America

SGA will work with the selected contractor to identify contacts and a schedule for interviews, develop scripted questions, and prepare a list of key shots for photography. Creative direction in the design and overall product of the videos and photographs will be the responsibility of the contractor with input and feedback provided by staff at Smart Growth America.


Up to $15,000 is budgeted for both the videography and photography services described. Cost will be considered as part of the assessment of proposals. A proposal that includes a $15,000 budget for only one of the services described will not be considered, however a proposal for one of the services that would allow for the selection of a second vendor will be considered. The budget must cover staff time, flights, ground transportation, lodging, and any other expenses related to creating the final deliverables. Budget should note the number of rounds of reviews of the video and number of edited photographs included with the cost.

Proposal Requirements

Please send a succinct proposal to Dustin Robertson ([email protected]) by April 29, 2024 which includes:
A short one- or half-page letter describing your approach and interest in the project
A draft budget and timeline for the project
Some samples of recent work relevant to the project’s scope


Proposals are due on Monday, April 29 2024 by 11:59pm ET. SGA will make a selection by May 6, 2024. The project will kick off soon afterward. A timeline including review stages for the video and final delivery of both photographs and video is required as part of the proposal.

About SGA

Smart Growth America (SGA) is a national non-profit organization that is dedicated to advancing equitable, sustainable land use, development, and transportation. The organization empowers communities through technical assistance, advocacy, and thought leadership to create livable places, healthy people, and shared prosperity. We work with elected officials at all levels, real estate developers, chambers of commerce, transportation, and urban planning professionals, and residents to improve everyday life for people across the country through better development.

About the National Complete Streets Coalition

The National Complete Streets Coalition, a program of Smart Growth America, is a non-profit, non-partisan alliance of public organizations, professionals, and advocates committed to the development and implementation of Complete Streets policies and practices.