From left: Oak Street in downtown Jena; participants in one of the city’s visioning sessions; an excerpt from Jena’s Vision, the town plan.

When a proposed highway project threatened Jena, LA’s historic downtown, Mayor Murphy McMillin worked with residents and fellow city officials to come up with alternatives to the construction. What ensued was a long-term vision incorporating smart growth strategies that not only found a solution to the highway project, but will also help guide development and protect Jena’s natural assets for years to come.

Jena has a simple tag line—“A nice place to call home.” Mayor McMillin, a member of Smart Growth America’s Local Leaders Council, describes the town as a close-knit community of 3,000 residents located between the larger metropolitan areas of Alexandria and Monroe, and residents are fond and protective of their town’s rural character and identity.