Market forces

Diverse development helps neighborhoods in greater DC and beyond

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Washington, DC’s Yards Park in the Capital Riverfront neighborhood. Photo via Flickr.

Office renters, apartment seekers and shoppers are all vital parts of creating a great, economically resilient neighborhood. What development strategies attract these people? As Christopher B. Leinberger’s new research explains, walkable streets and transit choices are increasingly important in Washington DC and across the country.

Leinberger, President of LOCUS and Research Professor at The George Washington University School of Business, sat down with the Washington Post recently to discuss his most recent research, “The WalkUP Wake-Up Call,” and the future of development in the Washington DC region.

LOCUS

Smart growth in demand: Google asks Mountain View, CA for mixed-use development

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Technology megaplayer Google – known widely for attracting some of the most talented web developers in the world – is using its position as a large employer in a small city to encourage smart growth development.

In a letter to the City of Mountain View, CA, where the company has its headquarters, Google encouraged planners to pursue sustainable development strategies. Mountain View is currently working to update its strategy for development, and asked for public input on the decisions to be made.

In the letter Google VP David Radcliffe voiced the company’s support for “mixed-use development…along with the kind of land use development described in the Final Report by the Mountain View Environmental Sustainability Task Force.” The Task Force’s recommendations – which focus on strategies to reduce greenhouse gas emissions – would improve the quality of life for Google’s 20,000 Mountain View employees, Radcliffe explained, as well as help the city fiscally and for the long-term. From the company’s letter:

We would encourage you to provide opportunities for the North Bayshore area to continue to be the center of sustainable development for Google’s HQ campus…[and] the model Silicon Valley community – leading the way with visionary development opportunities to create the most efficient, sustainable and fiscally supportive plan to the community of Mountain View and the North Bayshore area.

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