Durham’s demonstration project on West Club Boulevard introduced a new, much-needed mid-block crossing between a major bus stop and a shopping mall. The project also closed a lane of traffic to create a space for buses to pull over and to encourage drivers to slow down and yield to people crossing.
Through the Safe Streets, Smart Cities Academy, Smart Growth America worked with three cities around the country, including Durham, to implement temporary safety demonstration projects. The City of Durham recognized their demonstration project as an opportunity to try out more intensive, inclusive methods of community engagement to reach segments of their community they haven’t connected with in the past. They identified a dangerous site along West Club Boulevard, where a frequently used bus stop across from a shopping mall offered no safe, convenient way for bus riders to cross. The team conducted intercept surveys at the bus stop to learn more about the safety challenges people experienced and to guide the design of their demonstration project. Based on these insights, the team reduced the number of lanes on West Club Boulevard and installed a new mid-block crossing, resulting in safer, slower driving speeds and better yielding to people crossing. The project also spurred important conversations and partnerships with bus riders and with a local bike advocacy group.