The heart of Columbia, Tennessee lies along a highway and commercial corridor; the James Campbell Boulevard. It was built at the city’s peak when demand was high for retail space and office buildings, but in the past several decades the needs of the City have changed. With the third slowest growth rate in the state of Tennessee, Columbia is in decline. It has the highest unemployment rate of any city of its size in the state and 20 percent of the population living below the poverty line. Not only has Columbia failed to attract new residents, with more and more families choosing to settle in neighboring Middle Tennessee cities, but the city is losing the young millennial generation, that many recognize as key to attracting local investments and maintaining a vibrant economy.