Biking means business in Long Beach, CA
Long Beach, a city of more than 460,000 people in Southern California, has a goal to become “the most bicycle-friendly city in America.” The city is so committed to this idea that the slogan is even inscribed on the city hall building itself. Bike Long Beach, a program of the city’s Public Works Department, estimates that the number of people who bike or walk to work in Long Beach has tripled since 2012. A local commitment to safe and convenient bike facilities preceded this increase; under the leadership of its former mobility coordinator, Charles Grandy, the city pledged more then $20 million for bike-related projects.
Bike Long Beach also notes a 50 percent increase in cycling citywide, and local businesses are reaping the benefits. “The increase in ridership is in our business areas — it’s Retro Row, it’s Second Street, it’s the corner at Broadway and Pine,” said Alan Crawford, Bicycle Coordinator for the City of Long Beach, in an interview with the Long Beach Gazette. “That’s what we want, because if they come by bike, they are not parking cars and we now free up that parking space for people who live further away.”
These trends also reflect an ongoing effort to build stronger connections between the city’s cycling and business communities. In 2010, Long Beach pioneered the concept of Bike Friendly Business Districts, districts where merchants actively incorporate cycling into events, promotions, services and day-to-day business operations. According to April Economides, President of Green Octopus Consulting, “If we can bike there instead of drive there, we’re healthier, we’re happier, we’re opening up car parking spaces for folks who need it and we’re helping our local businesses. It just gets to the heart of everything that’s most important about creating a healthy community.”
Long Beach, a city of more than 460,000 people in Southern California, has a goal to become “The Most Bicycle-Friendly City in America.” The city is so committed to this idea that the slogan is even inscribed on the city hall building itself. Bike Long Beach, a program of the city’s Public Works Department, estimates that the number of people who bike or walk to work in Long Beach has tripled since 2012. A local commitment to safe and convenient bike facilities preceded this increase; under the leadership of its former mobility coordinator, Charles Grandy, the city pledged more then $20 million for bike-related projects.