Located along the Roanoke River in a valley between the Blue Ridge and Allegheny mountains, Roanoke, VA in many ways embodies the idyllic beauty of southern Virginia.
Now, new investments and redevelopment of former brownfields are part of a robust revitalization effort in downtown Roanoke. Roanoke is changing and people are noticing.
“Ten years ago, 11 people lived in downtown Roanoke,” says City Manager Chris Morrill. “Now 1,200 do. Even two and a half years ago, people were talking about what Roanoke wasn’t, what it could have been if it had something else. Now people are taking pride in their communities, getting out more, making connections to downtown, going out to the farmer’s markets, and they love the greenways. There’s a definite sense of optimism, that we’re going in the right direction and creating the type of place where people want to live.”